Clik here to view.
Cameron Diaz joins the Green Carpet Challenge
Cameron Diaz took part in Livia Firth´s Green Carpet Challenge at the Met Costume Institute Gala in New York on Monday night. The Bad Teacher actress looked stunning in a custom-made Stella McCartney...
View ArticleClik here to view.
Loyiso Bala Fairtrade´s New Ambassador
SAMA award-winning musician Loyiso Bala took the honorary role as South Africa’s first Fairtrade brand ambassador on the 24th of April 2012; the momentous occasion ironically took place next to the...
View ArticleRonan’s Eco Mission
At first it seemed like a bit of effort for good publicity after he was exposed as a cheating husband, but it seems Irish pop singer Ronan Keating’s mission to help the environment is the real deal....
View ArticleLily Cole joins the Green Carpet Challenge
The British beauty is the latest famous face to take part in Colin Firth´s wife Livia´s Green Carpet Challenge by wearing an ´old´ gown to the Cannes premiere of her latest movie, Snow White and the...
View ArticlePETA slams Olsen twins
It happened a couple of weeks ago but having been away for two weeks, I have been slightly out of the loop but the “Trollsen twins” were recently slammed by PETA for designing a backpack made out of...
View ArticleLauren Conrad Launches XO(eco) Fashion Collection
It’s no secret that Lauren Conrad loves fashion. Well, now she is showing her passion for fashion and the environment through her new eco-friendly line called XO(eco). The reality starlet and...
View ArticleWill.i.am Collaborating With Coca-Cola On Eco-Friendly EKOCYCLE Project
The Coca-Cola Company and will.i.am have announced the launch of a new lifestyle brand initiative called EKOCYCLE. The initiative will promote sustainability by educating customers about recycling...
View ArticleSuave Male Eco Celebrities
They look trendy and their wardrobes are sprouting green. Call them male eco celebrity fashion inspiration. 1. Billy Zane Actor Billy Zane enjoys buying vintage clothes because his style is retro. He...
View ArticleGwyneth Paltrow Tries Her Hand at Ethical Fashion Design
Actress Gwyneth Paltrow is trying her hand at a new role: ethical fashion designer. Following stylish collaborations with the likes of MiH Jeans, Melissa Odabash, and Rag & Bone, Paltrow has teamed...
View ArticleRed Carpet Green Dress Challenge 2013 Begins
The annual Red Carpet Green Dress challenge, which requires designers to create a gown made entirely of sustainable materials with the winning design to be worn on the Oscars red carpet, just opened...
View ArticleWill.i.am launches Recycled Fashion Line with Coca Cola
Will.i.am is no stranger to the fashion world. In August we told you that the rapper would be collaborating with Coca-Cola on a recycled lifestyle brand. Well now the said brand has come to life. The...
View ArticleClik here to view.
Bradley Cooper Dons Eco Fashion at the Golden Globes
The “Silver Linings” star is this year’s first major actor to wear eco fashion on the red carpet and participate in Livia Frith’s 2013 Green Carpet Challenge. Livia Firth’s Green Carpet Challenge...
View ArticleIntroducing the Green Housewives
Clorox Green Works, a U.S. line of cleaning products launched the premiere episode of “The Green Housewives” at Sur in Los Angeles last week, with help from the Environmental Media Association. Backing...
View ArticleClik here to view.
Anne Hathaway Wears Vegan Shoes to the Oscars
Anne Hathaway went home with her very first Oscar on Sunday night, wearing designer, vegan shoes! The star won best supporting actress for her role as Fantine in “Les Miserables”. As the star has been...
View ArticleClik here to view.
More Celebs Don Eco Fashion at the Oscars 2013
Earlier this week, we told you about Anne Hathaway who sported some uber eco chic, vegan Giuseppi Zanotti heels the the Academy Awards last Sunday night. Well here are a few more celebrities who shone...
View ArticleClik here to view.
Lily Cole Launches Eco-friendly Jewellery Collection
Lily Cole has launched an eco-friendly jewellery collection, creating a line of pendants, rings and bracelets. The collection, launched last week in partnership with stylistpick.com, is made using...
View ArticleStella McCartney x goop
Stella and Gwyneth Collaborate Ethical fashion designer, Stella McCartney and bestie Gwyneth Paltrow have collaborated and launched a capsule collection to be sold exclusively on Gwyneth’s lifestyle...
View ArticleGwyneth Paltrow Collaborates with ECOALF
Gwyneth Paltrow has teamed up with sustainable fashion brand ECOALF, to create two limited edition pieces for her lifestyle brand, goop. The first, a twist on Ecoalf’s quilted “Oslo” backpack, is...
View ArticleClik here to view.
The Ekocycle Suit {Will-i-am & H Brothers}
Will.i.am, H Brothers Debut “Ekocycle” Suits Made From Recycled Bottles Ekocycle, the eco-conscious brainchild brand of musical artist Will.i.am and Coca Cola, has announced a new line of...
View ArticlePharrell & G-Star Raw Making Denim from Recycled Ocean Plastic
This past weekend, musician Pharrell Williams made a huge announcement at the American Museum of Natural History in New York City, whilst the City revels in it’s biggest fashion event of the year, New...
View Article
